Marketing the museum

McLean, Fiona, 1961-

Marketing the museum [electronic resource] / Fiona McLean. - London ; New York : Routledge, 1997. - 257 p. : ill.

Includes bibliographical references (p. 232-245) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Museums--Marketing.
Museums--Management.


Electronic books.

AM121 / .M4 1997eb

069/.5