Maximum influence
Mortensen, Kurt W.
Maximum influence the 12 universal laws of power persuasion / [electronic resource] : Kurt W. Mortensen. - 1st ed. - New York : American Management Association, c2004. - viii, 240 p.
Includes bibliographical references and index.
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Persuasion (Psychology)
Influence (Psychology)
Success--Psychological aspects.
Electronic books.
BF637.P4 / M67 2004eb
153.8/52
Maximum influence the 12 universal laws of power persuasion / [electronic resource] : Kurt W. Mortensen. - 1st ed. - New York : American Management Association, c2004. - viii, 240 p.
Includes bibliographical references and index.
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Persuasion (Psychology)
Influence (Psychology)
Success--Psychological aspects.
Electronic books.
BF637.P4 / M67 2004eb
153.8/52