The academic/practitioner divide in marketing - myth or reality?

The academic/practitioner divide in marketing - myth or reality? [electronic resource] / Guest editor, Ross Brennan. - Bradford, England : Emerald Group Publishing, c2004. - 105 p. - Marketing Intelligence & Planning. No. 5 ; Vol. 22 . - Marketing Intelligence & Planning. No. 5 ; v. 22. .


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
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Marketing.
Marketing research.


Electronic books.

HF5415 / .A33 2004eb