Typical food products marketing

Typical food products marketing tales from the Italian food and beverages industry : a case study approach / [electronic resource] : guest editors Claudia Vignalia and Professor Alberto Mattiacci. - Bradford, England : Emerald Group Publishing, c2004. - 167 p. - British Food Journal ; v.106, no. 10/11 .


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Food industry and trade.
Food--Marketing.


Electronic books.

HD9000.5 / .T97 2004eb