The power of strategy innovation
Johnston, Robert E.
The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities / [electronic resource] : Robert E. Johnston, Jr., J. Douglas Bate. - New York : AMACOM, c2003. - xviii, 286 p. : ill.
Includes bibliographical references (p. 279-282) and index.
Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Strategic planning.
Electronic books.
HD30.28 / .J657 2003eb
658.4/012
The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities / [electronic resource] : Robert E. Johnston, Jr., J. Douglas Bate. - New York : AMACOM, c2003. - xviii, 286 p. : ill.
Includes bibliographical references (p. 279-282) and index.
Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Strategic planning.
Electronic books.
HD30.28 / .J657 2003eb
658.4/012