Tough calls
Martin, Dick, 1946-
Tough calls AT&T and the hard lessons learned from the telecom wars / [electronic resource] : Dick Martin. - New York : AMACOM, c2005. - viii, 294 p.
Includes bibliographical references (p. [273]-286) and index.
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
AT & T--History.
Telecommunication--History.--United States
Electronic books.
HE8846.A55 / M37 2005eb
384/.06573
Tough calls AT&T and the hard lessons learned from the telecom wars / [electronic resource] : Dick Martin. - New York : AMACOM, c2005. - viii, 294 p.
Includes bibliographical references (p. [273]-286) and index.
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
AT & T--History.
Telecommunication--History.--United States
Electronic books.
HE8846.A55 / M37 2005eb
384/.06573