Generating buy-in
Walton, Mark S., 1950-
Generating buy-in mastering the language of leadership / [electronic resource] : Mark S. Walton ; foreword by William Ury. - New York : American Management Association, c2004. - xviii, 108 p.
Includes bibliographical references (p. 95-97) and index.
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in management.
Leadership.
Persuasion (Psychology)
Electronic books.
HD30.3 / .W35 2004eb
658.4/5
Generating buy-in mastering the language of leadership / [electronic resource] : Mark S. Walton ; foreword by William Ury. - New York : American Management Association, c2004. - xviii, 108 p.
Includes bibliographical references (p. 95-97) and index.
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Communication in management.
Leadership.
Persuasion (Psychology)
Electronic books.
HD30.3 / .W35 2004eb
658.4/5