The consistent consumer

Beller, Ken.

The consistent consumer predicting future behavior through lasting values / [electronic resource] : Ken Beller, Steve Weiss, and Louis Patler. - Chicago, IL : Dearborn Trade Pub., c2005. - xiv, 255 p. : ill.

Includes indexes.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Consumer behavior.
Consumer profiling.


Electronic books.

HF5415.32 / .B45 2005eb