Consumer insight
Consumer insight how to use data and market research to get closer to your customer / [electronic resource] :
[edited by] Merlin Stone, Alison Bond & Bryan Foss.
- London ; Sterling, Va. : Kogan Page, 2004.
- xv, 288 p. : ill.
- Market research in practice .
- Market research in practice series. .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations--Management.
Marketing research.
Database marketing.
Electronic books.
HF5415.5 / .C6625 2004eb
658.8/34
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Customer relations--Management.
Marketing research.
Database marketing.
Electronic books.
HF5415.5 / .C6625 2004eb
658.8/34