The effective use of market research
Birn, Robin.
The effective use of market research how to drive and focus better business decisions / [electronic resource] : Robin J. Birn. - 4th ed. - London ; Sterling, VA : Kogan Page, 2004. - xiv, 226 p. - Market research in practice . - Market research in practice series. .
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Decision making.
Strategic planning.
Success in business.
Electronic books.
HF5415.2 / .B49 2004eb
658.8/3
The effective use of market research how to drive and focus better business decisions / [electronic resource] : Robin J. Birn. - 4th ed. - London ; Sterling, VA : Kogan Page, 2004. - xiv, 226 p. - Market research in practice . - Market research in practice series. .
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Decision making.
Strategic planning.
Success in business.
Electronic books.
HF5415.2 / .B49 2004eb
658.8/3