Conquering consumerspace
Solomon, Michael R.
Conquering consumerspace marketing strategies for a branded world / [electronic resource] : Michael R. Solomon. - New York : AMACOM, c2003. - xii, 276 p. : ill.
Includes bibliographical references (p. 251-265) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Consumers' preferences.
Customer relations.
Electronic books.
HD69.B7 / S65 2003eb
658.8/27
Conquering consumerspace marketing strategies for a branded world / [electronic resource] : Michael R. Solomon. - New York : AMACOM, c2003. - xii, 276 p. : ill.
Includes bibliographical references (p. 251-265) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Consumers' preferences.
Customer relations.
Electronic books.
HD69.B7 / S65 2003eb
658.8/27