The marketing plan

Luther, William M.

The marketing plan how to prepare and implement it / [electronic resource] : William M. Luther. - 3rd ed. - New York : AMACOM, 2001. - xviii, 318 p. : ill.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Marketing.


Electronic books.

HF5415 / .L83 2001eb

658.8/02