Branding unbound
Mathieson, Rick.
Branding unbound the future of advertising, sales, and the brand experience in the wireless age / [electronic resource] : Rick Mathieson. - New York : AMACOM, c2005. - ix, 244 p. : ill.
Includes bibliographical references (p. [213]-227) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Mobile commerce.
Product management.
Electronic books.
HF5548.34 / .M38 2005eb
658.8/72
Branding unbound the future of advertising, sales, and the brand experience in the wireless age / [electronic resource] : Rick Mathieson. - New York : AMACOM, c2005. - ix, 244 p. : ill.
Includes bibliographical references (p. [213]-227) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Mobile commerce.
Product management.
Electronic books.
HF5548.34 / .M38 2005eb
658.8/72