Publicity for nonprofits

Beckwith, Sandra L.

Publicity for nonprofits generating media exposure that leads to awareness, growth, and contributions / [electronic resource] : Sandra L. Beckwith. - Chicago, IL : Kaplan Pub., c2006. - xi, 242 p.

Includes bibliographic references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Public relations--United States.
Fund raising--United States.
Endowments--Public relations--United States.
Nonprofit organizations--Finance.--United States


Electronic books.

HM1226 / .B427 2006eb

659.2