Smart alliance
Taylor, J. Gary.
Smart alliance how a global corporation and environmental activists transformed a tarnished brand / [electronic resource] : J. Gary Taylor and Patricia J. Scharlin. - New Haven : Yale University Press, c2004. - xxi, 278 p. : ill.
Includes bibliographical references (p. 267-269) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Chiquita Brands International.
Rainforest Alliance.
Banana trade--Environmental aspects.
Electronic books.
HD9259.B3 / C578 2004eb
338.8/8734772
Smart alliance how a global corporation and environmental activists transformed a tarnished brand / [electronic resource] : J. Gary Taylor and Patricia J. Scharlin. - New Haven : Yale University Press, c2004. - xxi, 278 p. : ill.
Includes bibliographical references (p. 267-269) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Chiquita Brands International.
Rainforest Alliance.
Banana trade--Environmental aspects.
Electronic books.
HD9259.B3 / C578 2004eb
338.8/8734772