Branded entertainment

Lehu, Jean-Marc.

Branded entertainment product placement and brand strategy in the entertainment business / [electronic resource] : Jean-Marc Lehu. - London : Kogan Page, 2007. - ix, 266 p.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Product placement in mass media.
Advertising--Brand name products.
Product management.


Electronic books.

HF6146.P78 / L44 2007eb