What's in a name?
Jones, John Philip.
What's in a name? advertising and the concept of brands / [electronic resource] : by John Philip Jones and Jan S. Slater. - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, c2003. - xxiii, 308 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Brand name products.
Electronic books.
HF5823 / .J718 2003eb
658.8/343
What's in a name? advertising and the concept of brands / [electronic resource] : by John Philip Jones and Jan S. Slater. - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, c2003. - xxiii, 308 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Brand name products.
Electronic books.
HF5823 / .J718 2003eb
658.8/343