Contemporary thinking, topics and trends in international branding, part 1
Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] /
guest editors T.C. Melewar and Joseann Small.
- Bradford : Emerald Group Press, c2007.
- 130 p.
- International Marketing Review ; 24, no. 3 .
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing.
Branding (Marketing)
Electronic books.
HF5415.1255 / .C66 2007eb
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing.
Branding (Marketing)
Electronic books.
HF5415.1255 / .C66 2007eb