Contemporary thinking, topics and trends in international branding, part 1

Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small. - Bradford : Emerald Group Press, c2007. - 130 p. - International Marketing Review ; 24, no. 3 .


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
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Export marketing.
Branding (Marketing)


Electronic books.

HF5415.1255 / .C66 2007eb