Going places with youth outreach

Pfeil, Angela B.

Going places with youth outreach smart marketing strategies for your library / [electronic resource] : Angela B. Pfeil. - Chicago : American Library Association, 2005. - viii, 119 p. : ill.

Includes bibliographical references (p. 111-114) and index.

What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Children's libraries--Marketing.--United States
Library outreach programs--United States.


Electronic books.

Z718.2.U6 / P44 2005eb

021.2/0973