Beyond buzz

Kelly, Lois, 1955-

Beyond buzz the next generation of word-of-mouth marketing / [electronic resource] : Lois Kelly. - New York : AMACOM, c2007. - x, 228 p. : ill.

Includes bibliographical references (p. 213-220) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Communication in marketing.
Marketing.


Electronic books.

HF5415.123 / .K45 2007eb

658.8