Whoever tells the best story wins
Simmons, Annette.
Whoever tells the best story wins how to use your own stories to communicate with power and impact / [electronic resource] : Annette Simmons. - New York : Amacom, c2007. - x, 226 p.
Includes bibliographical references (p. 213-216) and index.
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Business communication.
Storytelling.
Electronic books.
HF5718 / .S562 2007eb
658.4/52
Whoever tells the best story wins how to use your own stories to communicate with power and impact / [electronic resource] : Annette Simmons. - New York : Amacom, c2007. - x, 226 p.
Includes bibliographical references (p. 213-216) and index.
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Business communication.
Storytelling.
Electronic books.
HF5718 / .S562 2007eb
658.4/52