Rebuilding brand America
Martin, Dick, 1946-
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / [electronic resource] : Dick Martin. - New York : American Management Association, c2007. - 296 p. : ill.
Includes bibliographical references (p. [263]-287) and index.
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--United States.
Branding (Marketing)--United States.
International economic relations.
Anti-Americanism.
Anti-Americanism--Arab countries.
United States--Relations.
Electronic books.
HD69.B7 / M375 2007eb
658.8/27
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad / [electronic resource] : Dick Martin. - New York : American Management Association, c2007. - 296 p. : ill.
Includes bibliographical references (p. [263]-287) and index.
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products--United States.
Branding (Marketing)--United States.
International economic relations.
Anti-Americanism.
Anti-Americanism--Arab countries.
United States--Relations.
Electronic books.
HD69.B7 / M375 2007eb
658.8/27