Brand, organizational identity and reputation in SMEs

Brand, organizational identity and reputation in SMEs an overview / [electronic resource] : guest editors: Temi Abimbola and Christine Vallaster. - Bradford, England : Emerald Group Publishing, c2007. - 95 p. - Qualitative Market Research ; 10, no. 4 .


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Marketing research.
Branding (Marketing)


Electronic books.

HF5415.1255 / .B73 2007eb