Marketing and multicultural diversity
Marketing and multicultural diversity [electronic resource] /
edited by C.P. Rao.
- Aldershot, England : Burlington, VT : Ashgate, c2006.
- xii, 275 p. : ill.
- New perspectives in marketing .
- New perspectives in marketing series. .
Includes bibliographical references (p. [265]-268) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Market segmentation.
Marketing--Social aspects.
Electronic books.
HF5415.32 / .M37 2006eb
658.8/02
Includes bibliographical references (p. [265]-268) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Market segmentation.
Marketing--Social aspects.
Electronic books.
HF5415.32 / .M37 2006eb
658.8/02