The advanced dictionary of marketing

Dacko, Scott G.

The advanced dictionary of marketing putting theory to use / [electronic resource] : Scott G. Dacko. - Oxford ; New York : Oxford University Press, 2008. - lviii, 601 p.

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Marketing--Dictionaries.


Electronic books.

HF5412 / .D33 2008eb

658.8003