Vulcans, earthlings and marketing ROI
Rutherford, David.
Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet / [electronic resource] : David Rutherford and Jonathan Knowles. - Waterloo, Ont. : Wilfrid Laurier University Press, c2008. - xvi, 155 p. : ill.
Co-published by the Institute of Communication Agencies.
Includes bibliographical references (p. 135-137) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Rate of return.
Brand name products--Valuation.
Marketing--Finance.
Rate of return.
Electronic books.
HF5415 / .R87 2007eb
Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet / [electronic resource] : David Rutherford and Jonathan Knowles. - Waterloo, Ont. : Wilfrid Laurier University Press, c2008. - xvi, 155 p. : ill.
Co-published by the Institute of Communication Agencies.
Includes bibliographical references (p. 135-137) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Rate of return.
Brand name products--Valuation.
Marketing--Finance.
Rate of return.
Electronic books.
HF5415 / .R87 2007eb