Questionnaire design

Brace, Ian, 1949-

Questionnaire design how to plan, structure and write survey material for effective market research / [electronic resource] : Ian Brace. - 2nd ed. - London ; Philadelphia : Kogan Page, 2008. - 305 p. : ill. - Market research in practice series . - Market research in practice series. .

Includes bibliographical references (p. [286]-293) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Market surveys--Methodology.
Questionnaires--Methodology.


Electronic books.

HF5415.3 / .B683 2008eb