Analysis and interpretation in qualitative market research
Ereaut, Gill.
Analysis and interpretation in qualitative market research [electronic resource] / Gill Ereaut. - London ; Thousand Oaks, CA : Sage, 2002. - xvi, 176 p. - Qualitative market research ; 4 .
Includes bibliographical references (p. [168]-173) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .E74 2002eb
Analysis and interpretation in qualitative market research [electronic resource] / Gill Ereaut. - London ; Thousand Oaks, CA : Sage, 2002. - xvi, 176 p. - Qualitative market research ; 4 .
Includes bibliographical references (p. [168]-173) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .E74 2002eb