Marketing higher education
Maringe, Felix.
Marketing higher education theory and practice / [electronic resource] : Felix Maringe and Paul Gibbs. - Maidenhead, England ; New York : Open University Press, 2009. - xiv, 195 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Universities and colleges--Marketing.
Education, Higher--Marketing.
Electronic books.
LB2342.82 / .M364 2009eb
Marketing higher education theory and practice / [electronic resource] : Felix Maringe and Paul Gibbs. - Maidenhead, England ; New York : Open University Press, 2009. - xiv, 195 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Universities and colleges--Marketing.
Education, Higher--Marketing.
Electronic books.
LB2342.82 / .M364 2009eb