The executive guide to corporate events & business entertaining

Allen, Judy, 1952-

The executive guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / [electronic resource] : Judy Allen. - Mississauga, Ont. : J. Wiley & Sons Canada, c2007. - xx, 300 p.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.








Business entertaining--Planning.
Public relations.


Electronic books.

HD59 / .A455 2007eb

659.2