The contrarian effect
Port, Michael, 1970-
The contrarian effect why it pays (big) to take typical sales advice and do the opposite / [electronic resource] : Michael Port and Elizabeth Marshall. - Hoboken, N.J. : John Wiley & Sons, c2008. - x, 165 p.
Includes bibliographical references (p. [151]-153) and index.
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA880187 bnb
Uk
Selling.
Sales management.
Marketing.
Electronic books.
HF5438.25 / .P673 2008eb
658.8/02
The contrarian effect why it pays (big) to take typical sales advice and do the opposite / [electronic resource] : Michael Port and Elizabeth Marshall. - Hoboken, N.J. : John Wiley & Sons, c2008. - x, 165 p.
Includes bibliographical references (p. [151]-153) and index.
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA880187 bnb
Uk
Selling.
Sales management.
Marketing.
Electronic books.
HF5438.25 / .P673 2008eb
658.8/02