Subliminal persuasion
Lakhani, Dave, 1965-
Subliminal persuasion influence & marketing secrets they don't want you to know / [electronic resource] : Dave Lakhani. - Hoboken, N.J. : John Wiley & Sons, c2008. - xxii, 202 p.
Includes bibliographical references (p. 191-194) and index.
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA822435 bnb
Uk
Subliminal advertising.
Subliminal projection.
Marketing--Psychological aspects.
Electronic books.
HF5827.9 / .L35 2008eb
658.8001/9
Subliminal persuasion influence & marketing secrets they don't want you to know / [electronic resource] : Dave Lakhani. - Hoboken, N.J. : John Wiley & Sons, c2008. - xxii, 202 p.
Includes bibliographical references (p. 191-194) and index.
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA822435 bnb
Uk
Subliminal advertising.
Subliminal projection.
Marketing--Psychological aspects.
Electronic books.
HF5827.9 / .L35 2008eb
658.8001/9