Multichannel marketing

Arikan, Akin, 1969-

Multichannel marketing metrics and methods for on and offline success / [electronic resource] : Akin Arikan. - Indianapolis, Ind. : Wiley Pub., c2008. - xxiv, 288 p. : ill. - Sybex serious skills . - Serious skills. .

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Internet marketing.
Multilevel marketing.


Electronic books.

HF5415.1265 / .A75 2008eb

658.8/72