Strategic customer service

Goodman, John A.

Strategic customer service managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / [electronic resource] : John A. Goodman. - New York : AMACOM, c2009. - xiv, 256 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Customer services.
Customer relations--Management.


Electronic books.

HF5415.5 / .G672 2009eb

658.8/12