Effect of marketing strategies on competitive advantage in the banking industry: (Record no. 188548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171102153717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171031b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DUL |
| Transcribing agency | DUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mureithi, Eva Sheila Karimi |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of marketing strategies on competitive advantage in the banking industry: |
| Remainder of title | a case of Cooperative Bank Limited / |
| Statement of responsibility, etc. | Eva Sheila Karimi Mureithi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi : |
| Name of publisher, distributor, etc. | Daystar University, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 91 p. |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Classification part | HF5415.13 |
| Item part | .K4M87 |
| Call number prefix | THES |
| Call number suffix | 2017 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Africana/Special Collection | Nairobi Campus | Nairobi Campus | Africana & Special Collection | 10/31/2017 | Daystar University | 2500.00 | THES HF5415.13.K4M87 2017 | BK0104589 | 10/31/2017 | 10/31/2017 | Theses |