You are the brand (Record no. 192359)

MARC details
000 -LEADER
fixed length control field 01155nam a2200313Ia 4500
001 - CONTROL NUMBER
control field ebr10533627
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101104s2011 nju sb 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2010045437
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0813550424
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780813550428
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780813550718
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)775872915
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .A38 2011eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Adubato, Steve.
245 10 - TITLE STATEMENT
Title You are the brand
Medium [electronic resource] /
Statement of responsibility, etc. Steve Adubato.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Brunswick, NJ :
Name of publisher, distributor, etc. Rutgers University Press,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 234 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2011.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Form subdivision Case studies.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10533627">http://site.ebrary.com/lib/daystar/Doc?id=10533627</a>
Public note An electronic book accessible through the World Wide Web; click to view

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