Fundamentals of writing for marketing and public relations (Record no. 196259)

MARC details
000 -LEADER
fixed length control field 03005nam a2200661 a 4500
001 - CONTROL NUMBER
control field ebr10437032
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180830115151.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101222s2010 nyua foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606491744 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781606491737 (pbk.)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4128/9781606491744
Source of number or code doi
028 53 - PUBLISHER NUMBER
Publisher number 2
Source BEP
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)712119338
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5718.3
Item number .M594 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 808.06665
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mizrahi, Janet.
245 10 - TITLE STATEMENT
Title Fundamentals of writing for marketing and public relations
Medium [electronic resource] :
Remainder of title a step-by-step guide for quick and effective results /
Statement of responsibility, etc. Janet Mizrahi.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Name of publisher, distributor, etc. Business Expert Press,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic text (94 p.) :
Other physical details ill., digital file.
490 1# - SERIES STATEMENT
Series statement Corporate communication collection,
International Standard Serial Number 2156-8170
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 85-87) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
506 1# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF t.p. (viewed on December 22, 2010).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business writing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing style
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Press release
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term News release
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brochure
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Blog
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Microblog
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tweet
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Newsletter
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term E-newsletter
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Web copy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Web writing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Website
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Public relations
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Writing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Pitch letter
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Media kit
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Press kit
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marcom
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781606491737
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Corporate communication collection,
International Standard Serial Number 2156-8170.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10437032">http://site.ebrary.com/lib/daystar/Doc?id=10437032</a>
Public note An electronic book accessible through the World Wide Web; click to view

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