Innovative pricing strategies to increase profits (Record no. 197210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03920nam a2200733 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ebr10594648 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180830115256.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120829s2012 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606493823 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781606493816 (pbk.) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4128/9781606493823 |
| Source of number or code | doi |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaBNVSL |
| Transcribing agency | CaBNVSL |
| Modifying agency | CaBNVSL |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)808991411 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5416.5 |
| Item number | .M275 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marburger, Daniel. |
| 245 10 - TITLE STATEMENT | |
| Title | Innovative pricing strategies to increase profits |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Daniel Marburger. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic text (140 p.) : |
| Other physical details | digital file. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Economics and finance collection, |
| International Standard Serial Number | 2163-7628 |
| 500 ## - GENERAL NOTE | |
| General note | Part of: 2012 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 133-136) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in print. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Title from PDF t.p. (viewed on August 29, 2012). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pricing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Open price system. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet auctions. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Price discrimination |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | bundling |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | price skimming |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | price penetration |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | online auctions |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | English auction |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Dutch auction |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | first-price sealed bid auction |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | second-price sealed bid auction |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | price elasticity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | consumer surplus |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | two-part tariffs |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | quantity discounts |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | quality choices |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | tying |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | peak-load pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | dynamic pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | e-commerce |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Robinson-Patman Act |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | winner's curse |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | reference price |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | private value auction |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | common value auction |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781606493816 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 2012 digital library. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Economics and finance collection. |
| International Standard Serial Number | 2163-7628 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/daystar/Doc?id=10594648">http://site.ebrary.com/lib/daystar/Doc?id=10594648</a> |
| Public note | An electronic book accessible through the World Wide Web; click to view |
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