Marketing strategy for small- to medium-sized manufacturers (Record no. 197570)

MARC details
000 -LEADER
fixed length control field 03763nam a2200601 a 4500
001 - CONTROL NUMBER
control field ebr10707487
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180830115322.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130528s2013 nyu foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606496152 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781606496145 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)844892463
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .F725 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name France, Charles E.
245 10 - TITLE STATEMENT
Title Marketing strategy for small- to medium-sized manufacturers
Medium [electronic resource] :
Remainder of title a practical guide for generating growth, profit, and sales /
Statement of responsibility, etc. Charles E. France.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Name of publisher, distributor, etc. Business Expert Press,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic text (xxxv, 306 p.) :
Other physical details digital file.
490 1# - SERIES STATEMENT
Series statement Marketing strategy collection,
International Standard Serial Number 2150-9662
500 ## - GENERAL NOTE
General note Part of: 2013 digital library.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 299-300) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgments -- Foreword -- 1. Necessary and sufficient conditions for increasing sales and profit -- 2. Getting down to basics -- 3. Customer analysis to improve the top and bottom -- 4. Quotation analysis to improve competitiveness -- 5. Using customer feedback to inform strategy -- 6. Product analysis and product management -- 7. New product development -- 8. Marketing research and competitor information -- 9. Crafting goals, objectives, and strategies from the bottom up -- 10. Sales management -- 11. Advertising and promotion -- 12. Conclusion -- Notes -- References -- Index.
506 1# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF t.p. (viewed on May 28, 2013).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B sales
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B strategy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B customer
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term product, and market development
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B small business
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B strategic planning
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B sales planning
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B marketing research
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B new product development
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B growth planning
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term B2B marketing and sales
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term manufacturing marketing and sales
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term manufacturing marketing strategy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term manufacturing growth strategy
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781606496145
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title 2013 digital library.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing strategy collection.
International Standard Serial Number 2150-9662
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10707487">http://site.ebrary.com/lib/daystar/Doc?id=10707487</a>
Public note An electronic book accessible through the World Wide Web; click to view

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