Dynamic customer strategy : (Record no. 197766)

MARC details
000 -LEADER
fixed length control field 03299nam a2200577 i 4500
001 - CONTROL NUMBER
control field ebr10821748
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180830115338.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140105s2014 nyua foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606496978
Qualifying information e-book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781606496961
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)867482208
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .T253 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tanner, John F.,
Relator term author.
245 10 - TITLE STATEMENT
Title Dynamic customer strategy :
Remainder of title today's CRM /
Statement of responsibility, etc. John F. Tanner, Jr.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (156 pages) :
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Marketing strategy collection,
International Standard Serial Number 2150-9662
500 ## - GENERAL NOTE
General note Part of: 2013 digital library.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 149-150) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index.
506 1# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF title page (viewed on January 5, 2014).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term big data
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term customer relationship management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term customer strategy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term omnichannel marketing,
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term multichannel marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term shopper journey
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term path to purchase
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term attribution modeling
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term dynamic customer strategy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term integrated marketing management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing automation
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781606496961
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title 2013 digital library.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing strategy collection.
International Standard Serial Number 2150-9662
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10821748">http://site.ebrary.com/lib/daystar/Doc?id=10821748</a>
Public note An electronic book accessible through the World Wide Web; click to view

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