Developing successful marketing strategies / (Record no. 197874)

MARC details
000 -LEADER
fixed length control field 03666nam a2200673 i 4500
001 - CONTROL NUMBER
control field ebr10873418
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180830115344.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140525s2014 nyu foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781606499603
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606499610
Qualifying information e-book
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)880626603
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .R253 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Randazzo, Gary W.,
Relator term author.
245 10 - TITLE STATEMENT
Title Developing successful marketing strategies /
Statement of responsibility, etc. Gary W. Randazzo.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xv, 148 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Marketing strategy collection,
International Standard Serial Number 2150-9662
500 ## - GENERAL NOTE
General note Part of: 2014 digital library.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (page [143]) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index.
506 1# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF title page (viewed on May 25, 2014).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term workforce
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term tactics
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term strategy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term situation analysis
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term promotion
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term product
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term price
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term vision
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term place
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term objective
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term organizational structure
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term new product development
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mission
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term execution management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term customer categories
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term cross functional teams
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term consumer adoption drivers
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term cash requirements
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term advertising frequency
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781606499603
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing strategy collection.
International Standard Serial Number 2150-9662
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title 2014 digital library.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10873418">http://site.ebrary.com/lib/daystar/Doc?id=10873418</a>
Public note An electronic book accessible through the World Wide Web; click to view

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