Marketing and management models : (Record no. 197941)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04601nam a2200529 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ebr10899233 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180830115348.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140804s2014 nyua foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606499634 |
| Qualifying information | e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781606499627 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaBNVSL |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | CaBNVSL |
| Modifying agency | CaBNVSL |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)885204118 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.25 |
| Item number | .S776 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4033 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strong, Helen., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing and management models : |
| Remainder of title | a guide to understanding and using business models / |
| Statement of responsibility, etc. | Helen Strong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xvii, 231 pages) : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing strategy collection, |
| International Standard Serial Number | 2150-9662 |
| 500 ## - GENERAL NOTE | |
| General note | Part of: 2014 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 219-225) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Arthur D. Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC� planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in print. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Title from PDF title page (viewed on August 4, 2014). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial management |
| General subdivision | Mathematical models. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Mathematical models. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | how to apply marketing and management models |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | strategic marketing and management models |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | understanding management models |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | understanding marketing models |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | using management models |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | top management and marketing models explained |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9781606499627 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 2014 digital library. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing strategy collection. |
| International Standard Serial Number | 2150-9662 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/daystar/Doc?id=10899233">http://site.ebrary.com/lib/daystar/Doc?id=10899233</a> |
| Public note | An electronic book accessible through the World Wide Web; click to view |
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