Sales promotion decision making : (Record no. 198127)

MARC details
000 -LEADER
fixed length control field 03885nam a2200529 i 4500
001 - CONTROL NUMBER
control field ebr11007939
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180830115401.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150126s2015 nyu foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781631570483
Qualifying information e-book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781631570476
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)900878085
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .O338 2015
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ogden-Barnes, Steve.,
Relator term author.
245 10 - TITLE STATEMENT
Title Sales promotion decision making :
Remainder of title concepts, principles, and practice /
Statement of responsibility, etc. Steve Ogden-Barnes and Stella Minahan.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (147 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Marketing strategy collection,
International Standard Serial Number 2150-9662
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 135-144) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index.
506 1# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. This book serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions including their role, nature, and function, the critical decision-making processes and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive, and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF title page (viewed on January 26, 2015).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term consumer promotions
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term decision making
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term monetary promotions
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term nonmonetary promotions
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term retail
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term sales promotion
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Minahan, Stella.,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781631570476
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing strategy collection.
International Standard Serial Number 2150-9662
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=11007939">http://site.ebrary.com/lib/daystar/Doc?id=11007939</a>
Public note An electronic book accessible through the World Wide Web; click to view

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