Marketing management (Record no. 203538)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220524020013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220202b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092621 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DUL |
| Transcribing agency | DUL |
| Modifying agency | EOtanga |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.K68 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 10031 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | by Philip Kotler and Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | global ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714 p |
| Other physical details | ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 739 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 2743 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| 9 (RLIN) | 10032 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 10033 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection item |
| Classification part | HF5415.13 |
| Item part | .K68 |
| Call number prefix | OS |
| Call number suffix | 2016 |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection | Nairobi Campus | Nairobi Campus | Open Shelves (Oversize Books Section) | 02/02/2022 | Turaco | 5800.00 | OS HF5415.13.K68 2016 | BK0109951 | 02/02/2022 | 02/02/2022 | General Collection item | ||||||
| Library of Congress Classification | General Collection | Nairobi Campus | Nairobi Campus | Open Shelves (Oversize Books Section) | 02/02/2022 | Turaco | 5800.00 | OS HF5415.13.K68 2016 | BK0109952 | 02/02/2022 | 02/02/2022 | General Collection item | ||||||
| Library of Congress Classification | General Collection | Nairobi Campus | Nairobi Campus | Open Shelves (Oversize Books Section) | 02/02/2022 | Turaco | 5800.00 | 3 | OS HF5415.13.K68 2016 | BK0109953 | 08/25/2022 | 02/02/2022 | General Collection item | 05/23/2022 | ||||
| Library of Congress Classification | General Collection | Nairobi Campus | Nairobi Campus | Open Shelves (Oversize Books Section) | 02/02/2022 | Turaco | 5800.00 | OS HF5415.13.K68 2016 | BK0109954 | 02/02/2022 | 02/02/2022 | General Collection item | ||||||
| Library of Congress Classification | General Collection | Nairobi Campus | Nairobi Campus | Open Shelves (Oversize Books Section) | 02/02/2022 | Turaco | 5800.00 | OS HF5415.13.K68 2016 | BK0109955 | 02/02/2022 | 02/02/2022 | General Collection item |