Influence of corporate communication practices on corporate identity in the banking industry (Record no. 204061)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00910nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221216123215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221216b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DUL |
| Transcribing agency | DUL |
| Modifying agency | EOtanga |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.2.M88 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mutahi, Maureen Wachuka |
| 9 (RLIN) | 11230 |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of corporate communication practices on corporate identity in the banking industry |
| Remainder of title | a case of equity bank limited |
| Statement of responsibility, etc. | by Maureen Wachuka Mutahi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi |
| Name of publisher, distributor, etc. | Daystar University |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 107 p |
| Other physical details | ill |
| 500 ## - GENERAL NOTE | |
| General note | A thesis submitted to the School of Communication of Daystar University Nairobi, Kenya In partial fulfilment of the requirements for the degree of Master of Arts in Communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corprate image |
| 9 (RLIN) | 11231 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate communication |
| 9 (RLIN) | 11232 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 31821 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Classification part | HD59.2 |
| Item part | .M88 |
| Call number prefix | THES |
| Call number suffix | 2021 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Africana/Special Collection | Athi-River Campus | Athi-River Campus | Africana & Special Collection | 12/16/2022 | Daystar University | 2500.00 | HD59.2.M88 2021 | BK0110089 | 12/16/2022 | 12/16/2022 | Theses | |||||
| Library of Congress Classification | Africana/Special Collection | Nairobi Campus | Nairobi Campus | Africana & Special Collection | 12/16/2022 | Daystar University | 2500.00 | HD59.2.M88 2021 | BK0110088 | 12/16/2022 | 12/16/2022 | Theses |