MARC details
000 -LEADER |
fixed length control field |
01761cam a22003378a 4500 |
001 - CONTROL NUMBER |
control field |
0000034737 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20171025020004.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040212s2004 cau b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004003252 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761930957 (cloth) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761930965 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
Nmicheni |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P96.E25 |
Item number |
H67 2004 |
Classification number |
P96.E25 |
Item number |
H67 2004 |
Classification number |
P96.E25 |
Item number |
H67 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
338.4/730223 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hoskins, Colin. |
245 10 - TITLE STATEMENT |
Title |
Media economics : |
Remainder of title |
applying economics to new and traditional media / |
Statement of responsibility, etc. |
Colin Hoskins, Stuart McFayden, and Adam Finn. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, CA : |
Name of publisher, distributor, etc. |
Sage Publications, |
Date of publication, distribution, etc. |
c2004. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
0406 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
p. cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media |
General subdivision |
Economic aspects. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Finn, Adam, |
Dates associated with a name |
1946-. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McFadyen, Stuart. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0415/2004003252.html">http://www.loc.gov/catdir/toc/ecip0415/2004003252.html</a> |
908 ## - PUT COMMAND PARAMETER (RLIN) |
Put command parameter |
060914 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
General Collection item |
Koha issues (borrowed), all copies |
1 |