Media economics : (Record no. 21446)

MARC details
000 -LEADER
fixed length control field 01761cam a22003378a 4500
001 - CONTROL NUMBER
control field 0000034737
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171025020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040212s2004 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004003252
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761930957 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761930965 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency Nmicheni
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.E25
Item number H67 2004
Classification number P96.E25
Item number H67 2004
Classification number P96.E25
Item number H67 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4/730223
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hoskins, Colin.
245 10 - TITLE STATEMENT
Title Media economics :
Remainder of title applying economics to new and traditional media /
Statement of responsibility, etc. Colin Hoskins, Stuart McFayden, and Adam Finn.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, CA :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c2004.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0406
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Economic aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Finn, Adam,
Dates associated with a name 1946-.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McFadyen, Stuart.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0415/2004003252.html">http://www.loc.gov/catdir/toc/ecip0415/2004003252.html</a>
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060914
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   P96.E25H67 2004 BK030145 02/06/2023 c.2 09/28/2017 General Collection item  
        Athi-River Campus Nairobi Campus Open Shelves 09/28/2017 2 P96.E25H67 2004 BK030144 04/01/2023 c.1 09/28/2017 General Collection item 02/15/2023