Marketing international : (Record no. 230956)

MARC details
000 -LEADER
fixed length control field 03912cam a22006494a 4500
001 - CONTROL NUMBER
control field musev2_15442
003 - CONTROL NUMBER IDENTIFIER
control field MdBmJHUP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240815120726.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||nn|n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051101s2006 quc o 00 0 fre d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782760518810
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9782760514058
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)236379951
040 ## - CATALOGING SOURCE
Original cataloging agency MdBmJHUP
Transcribing agency MdBmJHUP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Henault, Georges-Maurice,
Dates associated with a name 1944-
245 10 - TITLE STATEMENT
Title Marketing international :
Remainder of title Synergie, éthique et liens /
Statement of responsibility, etc. Georges Henault, Martine Spence.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Quebec [Que.] :
Name of producer, publisher, distributor, manufacturer Presses de l'Universite du Quebec,
Date of production, publication, distribution, manufacture, or copyright notice 2006.
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Baltimore, Md. :
Name of producer, publisher, distributor, manufacturer Project MUSE,
Date of production, publication, distribution, manufacture, or copyright notice 2013
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2006.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (259 pages):
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note MARKETING INTERNATIONAL; Avant-propos; Table des matieres; Liste des encadres; Liste des figures; Liste des tableaux; Introduction; Partie 1_Paradigmes mouvants et nouveaux du marketing international; Chapitre 1_Le positionnement du marketing international; Chapitre 2_La creation de valeur en marketing international; Partie 2_La valeur de lien; Chapitre 3_La culture, quintessence de la valeur de lien en marketing international; Chapitre 4_À la recherche de l'inconscient collectif en marketing international; Chapitre 5_L'emergence du consommateurisme international equitable et politique.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Partie 3_La valeur de synergieChapitre 6_Strategies collaboratives cle du marketing international; Chapitre 7_Alliances strategiques pour la distribution et la penetration des marche internationaux; Partie 4_La valeur ethique; Chapitre 8_Le risque en marketing international; Chapitre 9_La Lex Mercatoria et la gestion du risque ethique en marketing international; En guise d'epilogue.
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Standardized terminology for access restriction Unrestricted online access
Source of term star
520 ## - SUMMARY, ETC.
Summary, etc. Les petites entreprises, qu'elles soient situees à l'Est, au Nord ou au Sud, optent de plus en plus pour une strategie de croissance fondee sur les exportations. Les objectifs de cette monographie tournent donc autour de trois defis contemporains de conquêtes des marches internationaux auxquels ces petites entreprises doivent faire face€: la dimension culturelle dans le contexte d'une mondialisation des valeurs qui s'accompagne d'une recrudescence des particularismes locaux€; la gestion du risque ethique international€; enfin, de solitaires, les decideurs doivent devenir solidai.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Value.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01163873
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01122851
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business ethics.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00842675
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00918703
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Exports & Imports.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- Multilevel.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision International
-- Marketing.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element stakeholders.
Source of heading or term aat
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element value (economic concept)
Source of heading or term aat
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing strategique.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Morale des affaires.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Valeur.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Parties prenantes (Gestion d'entreprise)
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entreprises
General subdivision Responsabilite sociale.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing international.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Value.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business.
655 #6 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Livres electroniques.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Spence, Martine M.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Project Muse.
Relator term distributor
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Book collections on Project MUSE.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Uniform Resource Identifier <a href="https://muse.jhu.edu/book/15442/">https://muse.jhu.edu/book/15442/</a>
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Project MUSE - Archive Complete Supplement

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