Kotex, Kleenex, Huggies : (Record no. 231538)
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000 -LEADER | |
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fixed length control field | 03887cam a22005654a 4500 |
001 - CONTROL NUMBER | |
control field | musev2_28319 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MdBmJHUP |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240815120738.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr||||||||nn|n |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040616s2004 ohu o 00 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780814273067 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9780814209769 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 0814273068 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 0814209769 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)899262141 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | MdBmJHUP |
Transcribing agency | MdBmJHUP |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Heinrich, Thomas R., |
Dates associated with a name | 1963- |
245 10 - TITLE STATEMENT | |
Title | Kotex, Kleenex, Huggies : |
Remainder of title | Kimberly-Clark and the Consumer Revolution in American Business / |
Statement of responsibility, etc. | Thomas Heinrich, Bob Batchelor. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Columbus : |
Name of producer, publisher, distributor, manufacturer | Ohio State University Press, |
Date of production, publication, distribution, manufacture, or copyright notice | 2004. |
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Baltimore, Md. : |
Name of producer, publisher, distributor, manufacturer | Project MUSE, |
Date of production, publication, distribution, manufacture, or copyright notice | 2015 |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Date of production, publication, distribution, manufacture, or copyright notice | ©2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (272 pages): |
Other physical details | illustrations. |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Media type code | c |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Carrier type code | cr |
Source | rdacarrier |
490 0# - SERIES STATEMENT | |
Series statement | Historical perspectives on business enterprise |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy. |
506 0# - RESTRICTIONS ON ACCESS NOTE | |
Terms governing access | Open Access |
Standardized terminology for access restriction | Unrestricted online access |
Source of term | star |
520 8# - SUMMARY, ETC. | |
Summary, etc. | At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service. |
588 ## - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Description based on print version record. |
610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Kimberly-Clark Corporation. |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst00518019 |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Kimberly-Clark Corporation |
General subdivision | History. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sanitary supply industry. |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst01105090 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior. |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst00876238 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Produits d'hygiene |
General subdivision | Industrie |
Geographic subdivision | États-Unis |
General subdivision | Histoire. |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consommateurs |
General subdivision | Comportement |
Geographic subdivision | États-Unis |
Form subdivision | Études de cas. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sanitary supply industry |
Geographic subdivision | United States |
General subdivision | History. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer behavior |
Geographic subdivision | United States |
Form subdivision | Case studies. |
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
Geographic name | United States. |
Source of heading or term | fast |
Authority record control number or standard number | (OCoLC)fst01204155 |
655 #7 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | History. |
Source of term | fast |
Authority record control number | (OCoLC)fst01411628 |
655 #7 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Case studies. |
Source of term | fast |
Authority record control number | (OCoLC)fst01423765 |
655 #7 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
Source of term | local |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Batchelor, Bob. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Project Muse. |
Relator term | distributor |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Book collections on Project MUSE. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Public note | Full text available: |
Uniform Resource Identifier | <a href="https://muse.jhu.edu/book/28319/">https://muse.jhu.edu/book/28319/</a> |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | Project MUSE - Archive Complete Supplement III |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | Project MUSE - Archive History Supplement III |
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