Kotex, Kleenex, Huggies : (Record no. 231538)

MARC details
000 -LEADER
fixed length control field 03887cam a22005654a 4500
001 - CONTROL NUMBER
control field musev2_28319
003 - CONTROL NUMBER IDENTIFIER
control field MdBmJHUP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240815120738.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||nn|n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040616s2004 ohu o 00 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814273067
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780814209769
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0814273068
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0814209769
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)899262141
040 ## - CATALOGING SOURCE
Original cataloging agency MdBmJHUP
Transcribing agency MdBmJHUP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heinrich, Thomas R.,
Dates associated with a name 1963-
245 10 - TITLE STATEMENT
Title Kotex, Kleenex, Huggies :
Remainder of title Kimberly-Clark and the Consumer Revolution in American Business /
Statement of responsibility, etc. Thomas Heinrich, Bob Batchelor.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Columbus :
Name of producer, publisher, distributor, manufacturer Ohio State University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2004.
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Baltimore, Md. :
Name of producer, publisher, distributor, manufacturer Project MUSE,
Date of production, publication, distribution, manufacture, or copyright notice 2015
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2004.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (272 pages):
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Historical perspectives on business enterprise
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Standardized terminology for access restriction Unrestricted online access
Source of term star
520 8# - SUMMARY, ETC.
Summary, etc. At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
610 27 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Kimberly-Clark Corporation.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00518019
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Kimberly-Clark Corporation
General subdivision History.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sanitary supply industry.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01105090
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00876238
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Produits d'hygiene
General subdivision Industrie
Geographic subdivision États-Unis
General subdivision Histoire.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consommateurs
General subdivision Comportement
Geographic subdivision États-Unis
Form subdivision Études de cas.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sanitary supply industry
Geographic subdivision United States
General subdivision History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01204155
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term History.
Source of term fast
Authority record control number (OCoLC)fst01411628
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Case studies.
Source of term fast
Authority record control number (OCoLC)fst01423765
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Batchelor, Bob.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Project Muse.
Relator term distributor
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Book collections on Project MUSE.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Uniform Resource Identifier <a href="https://muse.jhu.edu/book/28319/">https://muse.jhu.edu/book/28319/</a>
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Project MUSE - Archive Complete Supplement III
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Project MUSE - Archive History Supplement III

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