Cases in advertising and communications management / (Record no. 23318)
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000 -LEADER | |
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fixed length control field | 00992cam a2200277 4500 |
001 - CONTROL NUMBER | |
control field | 0000036938 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20171002021004.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 720224s1972 njua 00110 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 74158911 //r90 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0131184970 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | 74158911 //r90 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | LKithuka |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5827 |
Item number | .G75 |
Classification number | HF5827 |
Item number | .G75 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Greyser, Stephen A. |
245 10 - TITLE STATEMENT | |
Title | Cases in advertising and communications management / |
Statement of responsibility, etc. | [by] Stephen A. Greyser. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. | Prentice-Hall, |
Date of publication, distribution, etc. | [1972] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 665 p. : |
Other physical details | illus. ; |
Dimensions | 24 cm. |
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
Price | $12.95 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
Geographic subdivision | United States |
General subdivision | Communication systems |
-- | Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
Geographic subdivision | United States |
General subdivision | Management |
-- | Case studies. |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 061009 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Collection item |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Weeded | Nairobi Campus | Nairobi Campus | Store | 09/28/2017 | HF5827.G75 | BK033208 | 09/28/2017 | c. | 09/28/2017 | General Collection item |