Cases in advertising and communications management / (Record no. 23318)

MARC details
000 -LEADER
fixed length control field 00992cam a2200277 4500
001 - CONTROL NUMBER
control field 0000036938
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002021004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 720224s1972 njua 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 74158911 //r90
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131184970
035 ## - SYSTEM CONTROL NUMBER
System control number 74158911 //r90
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- LKithuka
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5827
Item number .G75
Classification number HF5827
Item number .G75
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Greyser, Stephen A.
245 10 - TITLE STATEMENT
Title Cases in advertising and communications management /
Statement of responsibility, etc. [by] Stephen A. Greyser.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. [1972]
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 665 p. :
Other physical details illus. ;
Dimensions 24 cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price $12.95
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision United States
General subdivision Communication systems
-- Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision United States
General subdivision Management
-- Case studies.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 061009
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5827.G75 BK033208 09/28/2017 c. 09/28/2017 General Collection item