Our Master’s Voice : (Record no. 234591)

MARC details
000 -LEADER
fixed length control field 01897cam a22003854a 4500
001 - CONTROL NUMBER
control field musev2_80832
003 - CONTROL NUMBER IDENTIFIER
control field MdBmJHUP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240815120838.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||nn|n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200707s2020 pau o 00 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2020941776
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781951399016
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781951399009
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1227264741
040 ## - CATALOGING SOURCE
Original cataloging agency MdBmJHUP
Transcribing agency MdBmJHUP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rorty, James,
Dates associated with a name 1890-
Relator term author.
245 10 - TITLE STATEMENT
Title Our Master’s Voice :
Remainder of title Advertising /
Statement of responsibility, etc. James Rorty, Jefferson Pooley.
250 ## - EDITION STATEMENT
Edition statement Public domain edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bethlehem :
Name of producer, publisher, distributor, manufacturer mediastudies.press,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Baltimore, Md. :
Name of producer, publisher, distributor, manufacturer Project MUSE,
Date of production, publication, distribution, manufacture, or copyright notice 2020
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2020.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (318 pages).
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Standardized terminology for access restriction Unrestricted online access
Source of term star
520 ## - SUMMARY, ETC.
Summary, etc. ""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"--
Assigning source Provided by publisher.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pooley, Jefferson,
Dates associated with a name 1976-
Relator term other.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Project Muse.
Relator term distributor
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Book collections on Project MUSE.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Uniform Resource Identifier <a href="https://muse.jhu.edu/book/80832/">https://muse.jhu.edu/book/80832/</a>

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